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Christmas display checklist: How to attract customers with seasonal window displays

Creating a great window display may seem like a fairly simple task, but to make your store stand out amongst the crowd, you need to give it some serious consideration. Plus it can be especially overwhelming during peak periods like Christmas when it could be the one thing that gets customers to enter your store.

When it comes to creating a seasonal window display, it’s important to create something that not only captures the passing eye, but also works with the aesthetic of your store. It needs to be an accurate representation of the types of things shoppers can expect to see inside.

A simple and time-tested way to do this is to establish a theme for your display and stick to it, ensuring it’s also replicated throughout your store. For example, if you pick a colour, use it across your store to make the theme flow seamlessly.

With this in mind and Christmas on the horizon, I’ve put together a quick checklist to help you not only implement the latest trends into your window display, but do it in a cost-effective way.

Keep it at eye level
One of the first things to keep in mind while creating a window display is that it should be positioned at eye level from outside the window. Many retailers position their display at eye level from inside the store forgetting that they’re on a stage or step slightly higher than the ground outside. If it isn’t at eye level it isn’t going to grab the attention of shoppers.

Incorporate the latest and traditional trends into your Christmas display
In a traditional sense, branches and sprigs have often been used to add an element of natural styling to Christmas décor and displays. If you’re looking to give your storefront the wow-factor whilst still incorporating some form of tradition, try using clean and bare branches or twigs.

Think neutral and calming tones to get that minimalist look – these simple elements will also add a hint of the ever-popular Scandinavian trend into your festive display. The good thing is, you won’t have the stress of continuously having to refresh or replace it if it starts to wilt.

ALSO READ: Tips for retailers: 5 ways to plan early for a more profitable Christmas

Introduce local natural element
In Australia we are lucky to be surrounded by beautiful beaches, so why not take advantage of this by introducing natural elements and moving away from traditional decorations?

Take to our amazing beaches for inspiration and tap into the perks of having a summer Christmas. Search for things such as seashells, driftwood and dried starfish to add an Australian twist to your Christmas display, whilst still tying in with the season.


Use bright pom poms to add colour
Bold shapes and colours generally work well to attract the wandering eye - pom poms are the perfect option for this, as not only can you select a size and colour that suits the theme off your window display but they are also cost effective.

Create colourful displays of paper
Since it is Christmas time why not add a twist on a traditionally wrapped present? Move away from the basic red, white and green christmas wrapping paper and pick colours that are going to stand out or match your theme.

Get creative with how you stack the presents. Try something different this time - instead of leaving them on display under a tree, why not stick them to the wall or make a sculpture from them that works with your products?

Use lights as the star of your display
Although lights at Christmas seem like an obvious crowd pleaser, it’s important that you implement them in the right way to ensure they compliment your overall display.

Fairy lights, neon signs and twinkling adornments will not only capture the attention of passing customers, they will allow them to visualise how they can incorporate your products into their very own Christmas display. Using lights as the star of your display can add an element of charm and comfort in your store window – but remember not to overdo it.

Don’t clutter the window
Finally, it’s important to remember that you might come up with a million great ideas but you have to choose the best ones and then stick to them. So pick a core element and work from that.

Whether it’s your best selling item for Christmas or a core product that’s just unusual and engaging, use that as the base of the design and establish a theme around it.

And since Christmas is all about sharing good vibes, if you have any other tips for creative window displays, share your ideas with the Small Business First community.

About the author:

Magdalena Franco is a Brisbane-based marketer, crafter and blogger. As the talented mind behind the crafting hub Unleash Creative, Magdalena has put her creative knowledge to good use – making her way across the country, leading a range of creative projects and workshops.

Magdalena will be leading education sessions at The Retail Quarter - the modern and exhilarating re-launch of Reed Gift Fairs annual September event. To find out more about this exciting new event and how you can get involved, click here

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  • user
    I sincerely would have liked to sign up with you, but not only wouldn't your location box not take my "required" town or just my zip code, my "industry" wasn't listed. Have you considered having an "other" box for those of us with a diverse or unusual business? Sincerely, grayce - writer, editor, service dog advocate, marine biologist, volunteer HRD-team in-training, equine massage therapist...
    • Lady Grayce Seager
    • 21 Sep 2017
    • 02:11 AM
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      Hi there! We're really sorry to hear you had trouble signing up - while we look at fixing the issues you've mentioned, can you please send us an email with your name and email address and we'll sign you up straight away? Thanks :)

      • Expert: Shubhda Khanna Nag
      • 25 Sep 2017
      • 10:16 AM
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