Instagram is probably the fastest growing social media channel out there, and has over 800 million users, half of which use it on a regular, daily basis. But, businesses have yet to discover the effectiveness of Instagram.
Sure, approximately 6 out of 10 brands use Instagram, but the remaining 4 are not, which is still an alarmingly large number. There are plenty of reasons behind this.
It could be because of the way Instagram is perceived. Plenty of businesses shy away from using it because it is mainly viewed as a platform for sharing selfies or personal photographs. And while that is true, they are neglecting the fact that all of those people are potential customers. They all have their needs and pain points, which can be addressed with the right marketing strategy.
Another reason why more brands aren’t on Instagram is because of those that are. They often share their experience and advice which isn’t necessarily applicable to your own business. For instance, some niches are perfect for including Instagram in your marketing, especially those which rely on visuals or depictions of people actually using your product. However, for some, Facebook works better. Each business is unique in its own way, which means you have to find a way to make Instagram work for you. Because it can work for you.
About 80% of users on Instagram follow at least one business or brand, and as much as 70% of all hashtags are branded hashtags.
There is huge potential there, and the only thing standing between you and your success on Instagram are myths. Fortunately, the designers over at Proessaywriting have been awesome enough to create an Infographic which you can view below, and which debunks the most common myths when it comes to Instagram and its use for business purposes.
Apart from putting the spotlight on those myths, it will also share some quick tips on what you should do in order to promote your brand on Instagram and enhance your relationships with your customers.
About the author:
Lucy Benton is an editor, an assignment writer who finds her passion in expressing her thoughts as a blogger. She is constantly looking for ways to improve her skills and expertise. Also Lucy has her own blog ProWriting where you can check her last publications.