SBF Logo

Become a member

Join the socially driven business community

SBF Logo

Thanks for becoming a member

Tell us about your business

SBF Logo

Welcome

Thanks for joining the community

close

Why do we need this information?

This information will help us source offers and tailor your experience on the website and help in our advocacy efforts with government.

close

Why do we need this information?

This information will help us source offers and tailor your experience on the website and help in our advocacy efforts with government.

close

Why do we need this information?

This information will help us source offers and tailor your experience on the website and help in our advocacy efforts with government.

close

Why do we need this information?

This information will help us source offers and tailor your experience on the website and help in our advocacy efforts with government.

close

Why do we need this information?

This information will help us source offers and tailor your experience on the website and help in our advocacy efforts with government.

Please check your email for your sign-up confirmation

Already a member? Log in
Close
Join now Finish

Log in to your account

Reset your password

We’ll send a reset link to your email address

Create a new password

Enter a new password below

Join now for free

  • Access exclusive deals and offers
  • Support campaigns for better rights for SMBs
  • Network with other SMBs
  • Access expert tips and advice
Join the community
or

Log in with email address

Sign in Or log in via social media

Done! Please check your email for your password reset link

Back to log in

Driving traffic to your start up

Hello, I have an online marketplace available Australia wide, it is a start up and in need of driving traffic to the site, I have social media set up (although confused on what to post) what are the best ways to get the ball rolling?

Vote

1 answer

user
This is an answer

  • user

    Hey Toni, It can be very hard to build an online marketplace so I would first ensure you have an awesome USP and reason that people would want to use your marketplace. Then I would look at either free traffic sources (SEO, partnerships, PR etc) or paid traffic sources (Adwords, Facebook Ads etc) or both depending on your level of funding. If it is a two sided marketplace you might be best to start building up one side (ie. if a car listing site, build up the car listings first) before moving to the next side who would leave if they came to an empty site. I wrote an article for another small business forum a few years ago about some ways you can market your small business, check it out here: https://www.duncanjonesnz.com/diy-online-marketing-for-your-small-business/ Thanks, - Duncan

    • Duncan Jones
    • 03 Jan 2018
    • 12:50 PM
  • user

    Answer: Hi Toni, If your website is new, it's a good idea to look at advertising opportunities like paid search and social media advertising. If you're new to this, it may help to get a digital agency to work on this. You'll need to target an audience that best matches your target customers. And remember that for any campaign to be successful, it's important to have a set goal - are you looking to drive traffic or get sales? Plus, it's also worthwhile to look at working on your website's SEO ranking. There are lots of things you can do yourself for this - use meta data, add descriptions and try to use keywords.

    • Expert: Shubhda Khanna Nag
    • 24 Nov 2017
    • 03:35 PM
Follow Us
 
Follow us on