How to choose the right marketing software to build your marketing strategy

Having the right marketing software at your arsenal could be the first step to boosting your marketing strategy. 

It can cut down monotonous, repetitive work on multiple marketing channels such as Instagram, Facebook, Twitter and more. This could help ensure your employees concentrate on other productive areas of your business. 

Marketing software can also make you stand out from the competitive B2B marketing arena by automating various tasks like email, running social media contests as well as social media campaigns. 

As a business owner, you need to have a smooth running business, more efficient outreach while saving time and costs regardless of the type of marketing software you choose. 

But how do you choose the right marketing software for your business? To answer this question, you need to begin with finding out:

What you want from your marketing software 

Your market automation goals must not differ from your business objectives. This will enhance collaboration and help ensure you are investing in the right marketing software for the right tasks. 

Determine your objectives and what exactly you want to achieve. For example:

  • Do you want to increase brand cognisance?
  • Or do you want to enhance customer interactions on social media?
  • Are you aiming at generating leads and maximising your sales?

Whatever you want to achieve, make sure you are clear as this will lend a hand on your marketing software selection process.  

Examples of powerful marketing software/platforms 

We’ve listed some of the greatest marketing software/platforms in the digital marketing industry today. Each software platform is unique in the way it accomplishes digital marketing strategies. 

Some are designed specifically for social media marketing while others cut across channels. By carefully understanding how each platform/software works, you should be able to choose the right platform for your marketing strategy.

1. HubSpot 

HubSpot is a powerful inbound marketing software that is designed to support businesses in their marketing efforts by providing all the tools necessary for an effective online marketing strategy. HubSpot helps by consolidating the various tasks under a central dashboard. This platform is great in that it provides users with training resources.

The tools that come with this powerful software help professionals to create blog posts and engaging videos, lead management and also gathering data about current clients to gain customer loyalty.

HubSpot has a free as well as a paid plan of up to $2,400 per month which is billed annually.

2. HootSuite

Ensuring a social media presence is not a one-night affair and time is the most precious commodity that business owners lack. HootSuite can help manage your social media automatically, by monitoring posts on various social media accounts.

This platform makes it possible for professionals to plan their posting on other numerous platforms thus allowing you time to craft your social media posts at your convenient time. You can set your posts to get published at the best time when many people are online which makes it possible for more users to see your posts.

HootSuite has a professional plan of $19 per month which comes with a 30 days free trial.

Factors to consider in your marketing software selection process

To add to the tips mentioned above, the following factors should also play a crucial role in your selection process:

1. Costs

The cost of your selected software is important. However, you should note that some platforms have hidden charges especially when it comes to support. If possible, choose a marketing software that comes with no hidden costs but if there are, you must know beforehand and be clear about why there are hidden fees.

2. Ease of use

Marketing software should be user-friendly, one that does not consume a lot of time to figure out how it works. Find out how long it can take to implement and use it and ask from other industry professionals who are already using it. You may check out reviews to know what others are saying about the software. The best way is to get one that has a 30-day trial as this will give you an opportunity to know how usable and functional it is and get a picture of how your daily work will look like with the software.


These are just a few of the factors that every professional marketer/business owner should have in mind when choosing the right marketing software to boost marketing strategy. However, getting into the field with a sober mind and knowledge of what your objectives are and what you want from your software is all that a professional marketer ought to have.

About the author:

Tom Jager is professional blogger. He works at Awriter.  He has degree in Law and English literature. Tom has written numerous articles/online journals. You can reach him at G+  or  Facebook.



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