SBF Logo

Become a member

Join the socially driven business community

SBF Logo

Thanks for becoming a member

Tell us about your business

SBF Logo

Welcome

Thanks for joining the community

close

Why do we need this information?

This information will help us source offers and tailor your experience on the website and help in our advocacy efforts with government.

close

Why do we need this information?

This information will help us source offers and tailor your experience on the website and help in our advocacy efforts with government.

close

Why do we need this information?

This information will help us source offers and tailor your experience on the website and help in our advocacy efforts with government.

close

Why do we need this information?

This information will help us source offers and tailor your experience on the website and help in our advocacy efforts with government.

close

Why do we need this information?

This information will help us source offers and tailor your experience on the website and help in our advocacy efforts with government.

Please check your email for your sign-up confirmation

Already a member? Log in
Close
Join now Finish

Log in to your account

Reset your password

We’ll send a reset link to your email address

Create a new password

Enter a new password below

Join now for free

  • Access exclusive deals and offers
  • Support campaigns for better rights for SMBs
  • Network with other SMBs
  • Access expert tips and advice
Join the community
or

Log in with email address

Sign in Or log in via social media

Done! Please check your email for your password reset link

Back to log in

Top 10 ways to grow your Instagram following

If you're wondering why Instagram has been dubbed the “king of social engagement” check this out - top brands are seeing a per-follower interaction rate 10 times higher than Facebook, and 100 times higher than Twitter.

And that's why Instagram is becoming a compelling new social network for brands looking to find potential new customers. As a small business, it's a platform you simply cannot ignore. 

1. Publicise your Instagram account

Unless you announce it publicly people might not know that you’re there. Advertise your presence on your existing social media networks and consider boosting posts with paid advertising so they are seen.
Link your Instagram account to your website, your email signature and include Instagram photos in e-newsletters and blog posts.

2. Find the best time to post

When is your audience online? If your audience is stay at home mums the times they use Instagram may well differ from full-time city workers. If you work internationally consider times that work well or multiple markets.
Observe when your posts are getting the most likes then use scheduling tools like Hootsuite to pre-prepare posts that are automatically sent out at particular times.

3. Create high quality content and post consistently

Make sure you know the kind of content that appeals to your audience, and then pick a frequency of posting and stick to it.

4. Use hashtags and captions wisely

Hashtags and captions are your best friends on Instagram. However be weary of overdoing it and confusing your message. Find and use popular hashtags when they’re relevant or create your own.
Don’t use hashtag gimmicks such as #followme as this is unlikely to result in meaningful likes or interactions that will lead to conversions.
With Instagram, your photo captions are what really helps sell your photos to gain new followers. However people don’t want to wade through a heap of text. It should be short and sweet and encourage engagement e.g. through asking questions or tagging users.

5. Hold an Instagram contest

There are many ways to run an Instagram contest. One is for users to like your account and share a selfie of them using your product.
Contests help achieve a couple of things: Firstly there is an incentive for new people to follow you because of what they could win, secondly it showcases your product and brand, and thirdly it exposes new people to your product through them seeing photos of friends using the product in their Instagram feed.

6. Respond to comments

Instagram is all about relationships and authenticity so when someone takes the time to leave a comment make sure you reply. Also follow back the people who follow you and comment on their posts for maximum impact.

7. Use video

You might not be aware but you can upload to videos to Instagram also. The key is to keep them to less than a minute though.

8. Crowdsource images

Every now and then let your customer base do your work for you and put out a call for photos of your product. You will be surprised at the creativity of your followers and they will be delighted to get to interact with you and have their moment of fame.

9. Create a theme/story for your photos

Create a sense of drama and adventure by inspiring people with photos with stories or themes behind them. Think of what words you want to be associated with e.g. cultural, chic, bubbly, sporty etc and use these as inspiration.
Or check out the following accounts for some good examples of Instagrammers who are rocking themes and stories in their photos: Studio DIY, Wonderforest and Jessica Safko.

10. Do your research

There are two things you should research. Firstly you should research what your audience likes. Secondly you should research the competitors in your industry and niche: What are they doing well? What are they doing not so well? What frequency are they posting? How do they engage with audience? See if you can steal some ideas, or better yet figure out the missing gap and come up with a plan to fill the void.

Luke Chaffey is a Digital Marketing Specialist with KBB Digital. For advice on Digital Marketing, including SEO services and Digital Strategy, visit www.kbbdigital.com.au
Kochie's Business Builders first published this article - visit kochiesbusinessbuilders.com.au for all the latest on small business and to sign up to their inspirational newsletter here.
Vote

0 comments

user
Follow Us
 
Follow us on